Bot Management, Mitigation, And Protection

What are Bot management, mitigation, and protection? 

A bot is an automated program that performs a variety of tasks. Bot management helps organizations distinguish the good bots from the bad to identify and block unwanted and malicious bot traffic. 

What is Bot Management? 

Bot management is the practice of knowing how bots impact your business and understanding their intent so you can respond appropriately to all incoming bot activity. After all, some bot platforms are “good,” and some are “bad.” 

Good bots are those we use to make our lives easier. For instance: search bots that help customers find what they’re looking for on the web and chatbots that improve customer experiences. 

Bot Management

Bad bots are malicious programs used to steal users’ sensitive information, attack websites, perform DDoS attacks, and steal intellectual property. At AppViewX, we define bots as any automated program that can disrupt or cause harm to our customers. That’s why it’s essential to stay aware of the operators that may be running the campaigns in question.  

Bot mitigation boils down to reducing the risk of a bot-related threat and eliminating any unwanted bot traffic from your network. Robots are the driving force behind automation, the starting point for many attacks today. Bots aren’t the only problem in the field of business intelligence. They’re just one of them. Other issues include poor data quality, lack of data privacy, high costs, etc. It’s essential to understand that there are no silver bullets when protecting against malicious bots and hackers. 

How can bad bots harm your business? 

  • Negatively affects SEO – Web-scraping bots can copy and extract data from websites and use it to make their websites look like the original. This often happens with content scraped from Wikipedia. Because there are two versions of the content online, this can significantly diminish your site’s search authority. 
  • Deteriorates customer trust – Bad bots are a big issue for e-commerce businesses. They can generate bad reviews, inflate views and follower counts, write fake social media posts, and post false content on your behalf. Activities like these can frustrate your customers, drive them away from your site, and ruin your reputation. Please make sure they always provide the best customer experience. 
  • Skews analytics – Hackers can use a botnet to launch Distributed Denial of Service (DDoS) attacks that makes an application or network unavailable. Botnet activity can cause problems for a company’s search and SEO rankings and impact their traffic. Poor data can lead to poor marketing decisions. 
  • Destroys advertising ROI – The best way to combat bot traffic is to make sure your ads are visible and easy to find. The quality score is a significant factor in determining which search results appear in the organic search engine results, so you need to monitor its performance closely. One of the worst things about click fraud is that it can be used to drive up competitors’ advertising costs deliberately. 
  • Loss of revenue – Unwanted bot traffic can be a pain to handle, but it is something you can deal with. Whether it be an unresponsive or flagged site, visitors redirect to a competitor, sales personnel chase false leads or opportunities, pay more for clicked ads, or make bad business decisions because of insufficient data. 

Why do you need a bot protection solution to manage and mitigate bot threats? 

A bot protection solution should address technical and business challenges that bots create: 

  • Proactively mitigate your bot risk – Protect your applications from automated attacks like account takeover, vulnerability reconnaissance, or denial of service. 
  • Optimize business Intelligence – Eliminate unwanted bot traffic that skews your legitimate business intelligence data. Focus your time and resources on real customer engagement. 
  • Improve performance, availability, and cost – By dropping malicious or unwanted traffic before it hits your applications, you can have a smaller and more predictable size of your applications’ supporting infrastructure. 

How does Appviewx protect against bot attacks? 

Automated threats require proactive security defenses. Bot Blocker is a web gateway used by ADCs for blocking malicious traffic before reaching your network, mitigating malicious bots performing account takeover, vulnerability reconnaissance, and Denial-of-Service (DoS) attacks targeted at your network or app layer. 

Manage your ADCs like F5, Nginx, Citrix, and AVI under one console with ADC+. Check out this link for more information around ADC+.

What is Bot mitigation? 

Over 50% of the world’s internet traffic comes from bots. It’s essential to manage bots. 

Identifying and blocking unwanted bot traffic 

Bot traffic is not just identified by identifying your bots’ traffic. Bot Mitigation is much more than that. After all, not all bots are bad. For example, some good bots are designed to find and find items online. Then there are “bad” bots. Some of them are so bad that they attempt to take over accounts, perform account takeovers and credential stuffing, and launch DDoS attacks.  

Bot mitigation is about identifying and blocking the unwanted or malicious bot traffic that hits your application or network to reduce your risk. You should always be suspicious if an automated system or process is causing damage or taking actions that could affect the security of your website. 

bot mitigation
Bot Mitigation types

Why bot mitigation is critical?

Many threats in any environment start with either a bot or a botnet. They help cybercriminals achieve scale. Technology will continue to evolve, and the threats to businesses from this evolving technology will also grow. When considering your overall security strategy, why is it so important to look at how you’ll mitigate malicious bots? Bad bots are the most complicated hit companies with the most potential for monetary gain. 

The top three bot-targeted industries are: 

  • Gambling sites are ripe targets for account takeover attacks like credential stuffing. 
  • Airlines and ticket sites constantly deal with denial of inventory or resource hoarding bots to ensure seats or tickets are available to actual customers. 
  • Financial institutions which are grappling with increased fraudulent activity across both web and mobile-based apps 

How to reduce your bot risk?

As bots increase their capabilities, it’s more important than ever to prepare your organization to deal with them. The best defense is protecting your IP, customer data, and critical back-end services from automated attacks. The best way to manage bot attacks is to target the bot engine and adopt a layered security approach to work to change attack vectors. Whether the bot is a person, a software application, or an automated process, the more you know about it, the better you can protect yourself from it. 

  • Move to fingerprint to identify beyond IP addresses. 
  • Use identity and reputation to help classify and prioritize bot vs. human traffic. 
  • Create bot “acceptable use” policies to make it easier to interact with and service the good bots 
  • Make your organization more secure by reviewing and bolstering its business processes to deal with fraud-related issues more efficiently. Fraudsters will choose easier targets if they can be sure your processes can deal with them. 
  • Employ actionable threat intelligence to determine the likelihood of being attacked and prioritize your response. 
  • Use a comprehensive, flexible, robust WAF to reduce and block unwanted traffic with proactive bot defense, headless browser detection, form and field-level encryption, layer 7 DoS mitigation, input sanitization, and behavioral analysis. 
  • It’s essential to use a machine learning tool to identify and mitigate new and evolving threats quickly. 

Application delivery controllers help in bot mitigation 

ADCs from the house of F5, Nginx, Citrix, etc., protect your application by blocking and dropping malicious bots that can perform account takeovers, vulnerability surveillance, and denial of service attacks against your network or app layer. ADC+ can manage these ADCs under one-control center, helping you mitigate the risk and improve efficiency.